content marketing

FirstMaster > content marketing

Mar

Che cos’è questo giornalismo associato al marketing sulle testate più importanti?E’ qualcosa di nuovo e sul sito Ferpi ne parla oggi Richard Edelman: “Quando ho aperto il numero di Adweek del 4 marzo, sono rimasto sorpreso di vedere un articolo di Lucia Moses intitolato: Don’t call it Advertorial, che descriveva un nuovo “servizio di marketing per la […]

Postato in: Giornalismo ,

Tag: content marketing , MARKETING , primapagina ,

tutorial-online-gratis-corsi-online-gratis

Content Marketing: cos’è e come iniziare?

Feb

Novità da Internet: il content marketing avrà un peso sempre maggiore on line. Il motivo? Il maggior peso dato da Google ai contenuti più corposi, ben oltre le mille parole. Lo affermano i guru del settore, ma ce ne siamo accorti anche da soli. Già oggi principali brand hanno blog molto seguiti, pubblicano eBook, interagiscono su tutti […]

Postato in: Guide , Tutorial ,

Tag: brand journalism , content marketing , web journalism ,

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